UI/UX Designer
UI/UX Designer
“I like to reinvent myself - it’s part of my job”
What makes me stand out?
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Senior UX/UI Designer with over 6 years of experience delivering user-centered digital experiences across the gaming, technology and petroleum industries.
Alongside my industry work, I collaborate with clients on freelance projects, helping transform ideas into intuitive, scalable and engaging products.
Most recently, I have led the design of major initiatives, to name a few:
Self-checkout kiosk ecosystem
B2B wholesale oil platform for business partners
Customer loyalty app for the largest fuel retailer in the Balkans
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I combine deep expertise in Figma with non-generative AI assisted workflows to enhance efficiency and reduce prototype delivery time without compromising quality.
Through UX research and close collaboration with product owners and senior stakeholders, I help shape digital products that balance user needs with business objectives.
Complementing my UX/UI background, years of freelance graphic design experience have strengthened my skills in Adobe Creative Suite and 3D modeling, bringing additional versatility to my design process.
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I thrive in collaborative environments and believe that the best products are built through strong teamwork, open communication and shared ownership.
Besides adapting quickly to changing priorities, I also perform effectively under pressure by consistently delivering high-quality work even in fast-paced environments with demanding workloads and tight deadlines.
As a highly social person, I value positive relationships and believe that a supportive and enjoyable team atmosphere is essential for fostering creativity, trust and long-term success.
Past Projects
Explore a curated collection of my UX/UI projects, where user-centered thinking meets strategic problem-solving. Each project reflects my commitment to creating intuitive, effective and engaging digital experiences.
Project
Oil wholesale website
Timeline
6 months
Overview
Led the UX/UI design of an oil wholesale website, collaborating closely with an external development team to deliver a user-friendly and efficient platform tailored to business clients and industry requirements. Despite the constraints of working with the external team’s preferred UI framework, Ant Design, I manually customized and adapted its components to ensure the interface aligned with the company’s brand identity and visual standards.
Project
Loyalty app for NIS Gas Stations
Timeline
8 months
Overview
Led the UX/UI redesign of the existing NIS Petrol loyalty app, introducing modern, minimalist design elements to create a more intuitive experience for customers. Leveraging AI-driven user research, I Identified key pain points and opportunities that informed the redesign process. The updated experience increased the app’s AppStore rating by a full star and generated overwhelmingly positive customer feedback.
Project
Self-service kiosk
Timeline
12 months
Overview
Joined the UX/UI design effort for NIS Petrol’s self-service kiosk project during its active development phase, collaborating with the internal design team to refine and evolve an existing user flow and interface originally created by an external design agency. Through targeted redesigns and careful adaptation to the company’s established brand identity, we delivered a cohesive and intuitive self-service experience. Early pilot deployments across three gas stations demonstrated significantly reduced queue times and customer congestion at traditional checkouts, leading to the rollout of self-service kiosks across nearly the entire NIS Petrol network.
Project
Internal data archiving platform
Timeline
4 months
Overview
Led the UX/UI redesign of an internal data archiving platform, tackling the challenge of creating a clean and intuitive experience for a system primarily centered around tables, files and complex data structures. To streamline document discovery, I implemented an improved search experience and collaborated with the backend development team on labeling and information architecture to simplify navigation for users. Facing a demanding timeline, I leveraged AI-assisted testing tools to simulate A/B scenarios and key user tasks, accelerating the design process while ensuring an efficient and user-friendly final product.
Project
Internal HSE platform
Timeline
3 months
Overview
Led the UI redesign of an existing HSE platform used by refinery workers, collaborating closely with another internal design team to deliver a modernized interface within strict deadlines and technical constraints that limited major UX changes. Working within the established framework, we focused on enhancing visual consistency, clarity and usability while ensuring continuity for existing users. Through quantitative and qualitative research, eye-tracking analysis and testing with an internal group of daily users of the previous platform, the redesigned experience received highly positive feedback and validation.
Project
Loyalty app for customers in the agriculture sector
Timeline
10 months - ongoing
Overview
Led the UX/UI design of a dedicated loyalty app for customers in the agriculture sector, balancing the challenge of maintaining consistency with the existing NIS loyalty app while creating a distinct experience tailored to the needs and benefits of agricultural users. Building on the success of the original platform, we incorporated a gamified rewards system based on the monthly fuel consumption, leveraging insights from the previous app where similar mechanics contributed to increased revenue and user engagement. Guided by user interviews and surveys, we simplified the experience by removing features less relevant to this audience. The project is currently in its final states which include animation and design refinement.
Project
Corporate clients app
Timeline
6 months
Overview
Collaborated with internal design and development teams on the creation of a mobile app for NIS employees, enabling them to manage and redeem company-provided funds for fuel purchases at NIS Petrol gas stations. Working closely with cross-functional stakeholders, we delivered a streamlined and intuitive experience tailored to the needs of internal users. As part of the project, I led the redesign of the iconography within the internal UI kit and created updated visual designs for the different fuel types to ensure a more cohesive and modern interface.
Redesign work
Additional Work
Discover a range of additional UX/UI and graphic design work, showcasing a range of visual solutions and creative explorations. These projects highlight my versatility and attention to detail across digital and brand experiences.
SciencePark2023 Winner - Smartflow
Save water
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Save the planet
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Save water 〰️ Save the planet 〰️
Smartflow is a water usage monitoring app that I co-created with a fellow master’s degree colleague, combining sustainability and technology to help users track consumption, reduce unnecessary water waste and promote greater environmental awareness. Inspired by the visual language of investing and crypto platforms, we designed a modern and minimalist interface that presents complex graphs and usage metrics in a clear and engaging way. The project earned first place in a startup competition hosted by SciencePark, a partner of Jonkoping University, recognizing both its impact and its innovative approach to resource management.
Contact me
Feel free to reach out for any inquiries, business opportunities or commissions and I will respond at my earliest convenience.
